The complete Burberry Fall 2015 Ready-to-Wear fashion show, now available on Vogue, offers a captivating glimpse into a pivotal moment in the brand's history. This collection, showcased under the Burberry Prorsum label, represents the culmination of a long-standing tradition and a prelude to significant changes within the house. To understand the impact of this specific collection, we need to delve into the history and significance of "Prorsum" itself, explore the key pieces – particularly the coveted boots – and examine the reasons behind the eventual phasing out of the Prorsum line.
Prorsum Burberry Meaning:
The term "Prorsum" is Latin for "forward." It was a crucial identifier for Burberry's luxury line, distinct from its more accessible ready-to-wear offerings. It signified a commitment to innovation, high-quality craftsmanship, and a forward-thinking approach to design. Burberry Prorsum wasn't merely a label; it represented the pinnacle of the brand's creative vision, showcasing the most experimental and sophisticated designs. The addition of "Prorsum" elevated the brand's image, positioning it firmly within the realm of high fashion alongside established luxury houses. It allowed Burberry to cater to a discerning clientele seeking both heritage and modernity, a blend perfectly encapsulated in the Fall 2015 collection.
Burberry Prorsum Boots:
Footwear consistently played a significant role in Burberry Prorsum collections, and the Fall 2015 show was no exception. The boots, often crafted from high-quality leather or suede, frequently incorporated signature Burberry elements like checks, equestrian-inspired details, or unique buckle designs. The boots represented a blend of practicality and luxury, suitable for both everyday wear and more formal occasions. Their versatility mirrored the collection's overall approach, offering pieces that seamlessly transitioned from day to night. The Fall 2015 collection likely featured a range of boot styles, reflecting the season's trends while maintaining the brand's signature aesthetic. These boots, like other pieces from the collection, were likely characterized by impeccable craftsmanship, attention to detail, and a timeless elegance that ensured their longevity and desirability. The specific designs and materials used would have been revealed in the Vogue presentation of the show, highlighting the brand's commitment to both traditional techniques and contemporary design.
Why Did Burberry Drop Prorsum?
The decision to drop the "Prorsum" label in 2015 was a strategic move by Burberry's then-CEO, Christopher Bailey. While the reasons weren't explicitly stated as a single, definitive cause, several factors likely contributed to this significant change.
Firstly, the move reflected a broader industry trend towards simplifying brand structures and streamlining communication. Maintaining separate lines – Prorsum for luxury and other lines for more accessible products – could lead to brand dilution and confusion among consumers. By consolidating under a single Burberry umbrella, the brand aimed to create a more cohesive and consistent image.
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